It’s the year of the Da Vinci for IWC Schaffhausen, and of three new introductions unveiled at a preview in New York yesterday, two are ladies’ timepieces, with more ladies’ pieces set to be introduced at the SIHH next month in Geneva. The introductions are a concerted effort by IWC to strengthen the brand’s ladies’ collections, according to IWC creative director Christian Knoop, who says “We are consciously trying to anchor the brand in the minds of women, who account for a significant proportion of watch lovers.” IWC's iconic Da Vinci line, first introduced in the 1980s, has not been revised since 2007.
The first of the two new ladies' watches is the IWC Da Vinci Automatic 36 Ref.IW458312, in stainless steel with an intense blue dial that is a nod to a vintage ladies' IWC. The company has been making ladies’ wristwatches since the 1930s; in fact, its first wristwatches were for ladies, since pocket watches were still the preferred timepieces for men. Although price points are not confirmed yet, part of the goal in this new model, is to offer “competitive pricing,” says Knoop. The bezel of the steel model, shown above, is set with 54 diamonds totaling just under a carat. There are five references in the collection, including gold pieces with and without diamonds, and various colored straps, including raspberry and bronze. It contains the automatic IWC Caliber 35111, with a 42-hour power reserve.
The second piece is the IWC Da Vinci Automatic 36 Moonphase Ref. IW459308. The moon phase indication is also signature to the Da Vinci line. In 1958, IWC introduced a remarkable ladies’ wristwatch with chronograph and moon phase functions. The time function was powered by a quartz movement – a very new invention at the time – and the moon phase and chronograph functions were powered by a mechanical movement. The new Moon Phase model is 36mm wide, with a rose gold case and a brown alligator strap. It contains the automatic Caliber 35800, with a 42-hour power reserve.
The new IWC ladies’ Da Vinci replica watch is ideal daily wear pieces. As Knoop pointed out, “IWC is not a romantic, playful brand. The watches are very clean cut. We are a brand with roots in pocket watches.” At this particular moment, when luxury is struggling, people are shying away from anything too decorative, and this fits the bill perfectly. It also fits the more conservative trend in ladies’ watches at the moment. After a decade of ladies' collections that have been vigorously designed as independent collections with purely feminine identities they are now beginning to look more like scaled-down classic men’s watches – a welcome relief. They also more often contain automatic movements, and are designed with smaller proportions. These new introductions are the perfect ladies watches for the spirit of the times.
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